Let it Snow for Christmas

December 23, 2011 at 2:02 pm • Fun, Pusher
Posted By mike

Pusher Sydney and Brisbane Digital Agency

Many thanks and three big Christmas cheers to all the crew, clients, friends and family who joined forces with Pusher to create a little digital magic in 2011! Best wishes for the festivities on Christmas Day…. let’s hope the weather is better than what our Christmas Card predicts (you’ll need Flash)…looks like a blizzard could be brewing and the weather outside might be frightful….so if you’ve got no-where to go, let it snow, let it snow… Happy Holidays!

Christmas Pirates

December 23, 2011 at 1:38 pm • Fun, Pusher
Posted By mike

Pusher pirates

Yo ho ho, and a bottle of rum! The Pusher crew partied like pirates on the way to this years Christmas party! Check out more photo’s of the Christmas treasure chase across Sydney Harbour to the secret party destination, or make a request to come aboard in the New Yaaahhhhhhgh!

Life of a Facebook Image

December 13, 2011 at 10:55 pm • Fun, social media
Posted By mike

pixablefacebookphoto.png

Infographic showing what happens to images uploaded to the social network. Coming into the silly season there’s sure to be a few extra billion going up onto the network soon. Make sure you make every tag of your friends count and for saviors sake get your privacy settings set up correctly!

If You Build It, They Still Might Not Come: Improving Facebook Engagement (pt. 1)

December 6, 2011 at 11:30 am • Pusher, social media
Posted By Jen


Like-bating

Some clever like-baiting (via Soap Creative

Step One: Make interaction easy, and then ask for it. Trawling through fat chunks of text: too hard. Clicking on links that don’t work properly: supremely irritating. Asking me to interact with a post when I can see the purpose of said post: I. can’t. be. bothered.

Despite the fact that it’s ridiculously easy to waste hours on it, Facebook is a medium that thrives on speed, brevity and simplicity. This means, when posting for your brand you need to get to the point quickly and make sure what you want from your fans is clear.

It might seem particularly obvious, or too simple to be worth mentioning, but an alarming number of major brands don’t manage to keep their posts short and to the point. Arguably, their engagement suffers because of this. Writing posts that are between 80 and 140 characters is a good rule of thumb, as is requesting interaction directly. If you want people to LIKE a post, just ask.

McDonald’s (the main page, not the Australian one), Nutella, and Nudie Jeans are examples of brands (large and significantly less large) that apply the rule of clarity and brevity to their benefit.