The Pusher Blog » Web

Pusher goes 3D

brett — Wed, 23 Jun 2010 23:11:48 +0000

Grab your 3D sunnies (which you should have in your back pocket these days) and check out our little 3D trial. What do you think?

Command them!

brett — Sun, 20 Jun 2010 23:55:35 +0000

Found an interesting case study into Call To Actions for different messaging. Basically they found that when the messaging was changed to a more of a command they had more success (10%) as compared to a statement (4.7%). When the command was followed with an access point of sort (adding the word “here”) it had a 25% increase to 12.8% click through rate. I found this interesting for the fact that I guess the internet is still a relatively new thing for a lot of people so we still need to make things very obvious for people and not take too much for granted.

Check out the article here.
(learning already)

-Brett

IAB Awards Finalist

mike — Thu, 28 May 2009 08:27:50 +0000

Pusher has made the finals of the IAB Awards for our latest Social Media Campaign. These are the online advertising industry’s awards for creativity and effectiveness. Pusher is in the finals for Social Media - the hot category when it comes to cost vs effectiveness.

Check out Marketing Mag’s news story, or head to the IAB site to view the full list of finalists.

Honda takes over Vimeo

phillip — Mon, 27 Apr 2009 23:35:12 +0000

Honda’s latest ad campaign, Let it Shine for their new hybrid car, has leveraged on its TVC spot by doing some groundbreaking digital. Honda has tweaked the video sharing site vimeo for the first time giving viewers a truly unique experience from the comfort of their usual online viewing space. Check it out here.

Doh! Do the Bartman

mike — Thu, 23 Apr 2009 00:02:01 +0000

20 years in the making, but well….worth the wait?? Grab a Duff, load up your nacho hat and head to the bubble-dome of the Homer-mobile for this one.

Down with Youtube!

Kim — Thu, 05 Jun 2008 10:02:26 +0000

You’ve probably seen that we have posted several pieces from Vimeo. You may have guessed it, and yes, you are right, we love it! Vimeo is similar to youtube except it uses up to date technology not 5+ year old crud. Vimeo allows you to upload and view full high definition H.264 videos. Sha-wing! And it’s free for all users. It’s interesting to see these new players popping up as we rapidly head toward TV and Internet converging.

Another example is Joost - the internet TV station started by Niklas Zennstrom and Janus Friis of Skype. Joost works by downloading an application which runs on your desktop.

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