Grab your 3D sunnies (which you should have in your back pocket these days) and check out our little 3D trial. What do you think?

I went to a presentation this weekend on Technology and Behaviour for the Creative Sydney festival. Mike Walsh was one of the speakers, and I was really impressed with his insights. He talked about some of the interesting trends happening in Asia specifically, including internet addiction, group buying, user generated (or altered content) and the future of mobile phones. I could probably write an essay on his talk because I found it so interesting! But I’ll just talk about one point.

One of the main points I took from the talk was the fact that our world will soon be filled with people that have always lived with the internet and will not know life without it (people born after 1994). The internet will not be something you “go to” but just something that is. From this we need to make the technologies work for us, and change with them. One example of this is in China where group buying has become a phenomena. If someone wants to buy a fridge they put the call out to find 300 other people that want that same fridge. They then set a date and store location, and flash mob it, demanding 300 fridges at a huge discounted price (shop owners are normally so afraid of having 300 angry customers in the store, that they usually agree! ha). Perfect aye!

Another example about this was from another speaker Rachel Botsman. She believed that we were moving from a hyper consumption market into a collaborative consumption market. Pointing out that as technology is advancing our behaviours seem to be moving back to old ways of bartering and sharing. Things like share cars, couch surfing and land share are creating experiences we want to share and show off rather than things or objects.

I was really inspired and optimistic after hearing these two speakers about the future of technology and social media. Basically I feel that we are moving into a more social world with technology, where everyone can share their social experiences, help others and feel good about themselves. The more we can use technology and trust it, the more it lends itself to us being able to make it work for us and really benefit our lives by making them richer and fuller.

-Brett

Having just recently knockoff another birthday with the Pusher crew the week before, Brett Walsh still had time to sneak into the Young Lions Finals in the digital Cyber category.

Working with Natalie Dummigan, their brief for the final round of competition was for ‘Reach Out’ and addressed the issue of binge drinking among young people. Did it take them long to crack a great entry? Well, as per the rules of the global competition, they answered the brief with creative and production of their entry in less than 24 hours! Check out their solution and the winners.

Unfortunately, as the results came in, a team from Clemenger BBDO Melbourne managed to pinch first place, but Pusher have still got a few more fighting entries to come next year. Stay tuned and check out the great work from around the globe here.

-mike

http://www.youtube.com/watch?v=5f-MYl-HzNw

Check out Marketing Mag’s news story, or head to the IAB site to view the full list of finalists.

Full cinematic masterpiece can be viewed at cinema.philips.com

Another example is Joost - the internet TV station started by Niklas Zennstrom and Janus Friis of Skype. Joost works by downloading an application which runs on your desktop.

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