http://blog.pusher.com.au Tue, 03 Aug 2010 09:12:27 +0000 http://backend.userland.com/rss092 en General Pants Co. hanging LED Cube Chandelier, Sydney Mid City Store from pusher on Vimeo.Pusher's been working on a few installation art pieces for the new General Pants Sydney stores. It's been quite a process to build the first one-off piece (but now it's done, we want another. Nelson...get busy ... http://blog.pusher.com.au/?p=172 Parklife is a national outdoor music festival held every year in Sydney, Brisbane, Adelaide, Perth, and Melbourne. Fuzzy has been presenting it for a few years now , and whoy' oy 'boy, do they put on a great party. This year there's more than a mile-wide nature strip of talent ... http://blog.pusher.com.au/?p=170 A Start in Life is an Australian charity that has been providing underprivileged children with basics like school books, clothes, school shoes, education and support. A Start in Life has been doing this for over 85 years. Pusher was able to help in the development of their 'Adopt an Aussie' ... http://blog.pusher.com.au/?p=169 A fair few weeks back the team signed their lives away (at least for the month of May) to pitch on the digital creative account for Ardent Leisure Group, owners of Australia's most loved fun-parks including Dreamworld, WhiteWater World, AMF, King-Pin Bowling, M9 Laser skirmish centres, and the national chain ... http://blog.pusher.com.au/?p=163 Tassie teens got lucky last week when Jack McGinn won the Samboy ATEAM Facebook promotion and secured himself his own private cinema screening. 50 kids, 50 choc tops, a tonne of pop-corn and chip-loads of Samboy. B.A. Murdoch. Samboy chips? Who would you rather be holding onto while plummeting to ... http://blog.pusher.com.au/?p=165 Grab your 3D sunnies (which you should have in your back pocket these days) and check out our little 3D trial. What do you think? http://blog.pusher.com.au/?p=162 Found an interesting case study into Call To Actions for different messaging. Basically they found that when the messaging was changed to a more of a command they had more success (10%) as compared to a statement (4.7%). When the command was followed with an access point of sort (adding ... http://blog.pusher.com.au/?p=159 If you are a social networking hick and love all things ville and wars you can now buy and redeem products at 7-Eleven and gain points on a virtual punch card to unlock uber gifts to share with friends on Facebook.  Trialing in the US & Canada for now, the ... http://blog.pusher.com.au/?p=156 I went to a presentation this weekend on Technology and Behaviour for the Creative Sydney festival. Mike Walsh was one of the speakers, and I was really impressed with his insights. He talked about some of the interesting trends happening in Asia specifically, including internet addiction, group buying, user generated ... http://blog.pusher.com.au/?p=153 Good news comes in 3's, and this week turned into one hell of a triple-decker whopper when was Pusher nominated for an Effie Award. Introduced by the New York American Marketing Association in 1968, the Effie Awards have become recognised as the pre-eminent award in the advertising ... http://blog.pusher.com.au/?p=151