General Pants Co. hanging LED Cube Chandelier, Sydney Mid City Store from pusher on Vimeo.Pusher’s been working on a few installation art pieces for the new General Pants Sydney stores. It’s been quite a process to build the first one-off piece (but now it’s done, we want another. Nelson…get busy with that welder mate!). The piece was recently installed above the entrance to the store and sits dramatically over the glass-cased elevators. Much to the delight of GP’s Retail Creative Director, Rodney Misso, when the power switch was flicked the installation came to life (install pics to come).

With it’s 3-intertwined steel cube’s wrapped in electric-white led neon tube, the hanging chandelier has several animated light sequences that will change over the next few months. Get into General Pants mid-city store and check it out (and the fashion! the fashion! all the fashionable clothes). .

Adam Berg had a chance to do what most Directors only dream of;  create a never ending action shot with cops, clowns, cash and explosions, in 21:9 super-widescreen format…but where is the zee token hot chick ?

Full cinematic masterpiece can be viewed at cinema.philips.com