Parklife is a national outdoor music festival held every year in Sydney, Brisbane, Adelaide, Perth, and Melbourne. Fuzzy has been presenting it for a few years now , and whoy’ oy ‘boy, do they put on a great party. This year there’s more than a mile-wide nature strip of talent including Missy Elliott, Chiddy Bang, Groove Armada, Cut Copy, The Dandy Warhols and many more internationals, plus local musical talent too of course.  We got a chance to produce their TV promo which will spruke tickets on sale for the coming Spring Events.

Phillip Sage directed the spot with the assistance of Jen Fuller and Nadia Surtees who helped craft the hundreds of pieces of paper and cardboard blades of grass, flowers, bugs and beatles.  You’ll see the clip on Channel V, or can check it out on our site in the Pusher Lab section soon. There might be a few Parklife tickets remaining, and if you do get the chance to boogie on down make sure you check out the giant performance backdrop screen at the main stage as there’ll be some more Pusher stop motion pieces behind the big acts on stage. Check out the promo on Vimeo

A Start in Life is an Australian charity that has been providing underprivileged children with basics like school books, clothes, school shoes, education and support. A Start in Life has been doing this for over 85 years. Pusher was able to help in the development of their ‘Adopt an Aussie’ campaign and also created a 30 second TV commercial starring a very focused young actress. In the early hours of a noisy school day, her role involved starring down the lens of one very big camera for a very tense 30 second shot. Filming on location at Bondi Primary School the scene was brought to life with the help of the schools existing desks and props, along with a rang of our developer Raymond’s kids toys, drawings and artistic masterpieces (thanks Ray).

A brilliant performance by all. Special thanks to Jungle Boys for the production, and Luke Eve (who we’ve now had the pleasure of working with on spots involving Japanese pizza shops, ‘trained’ pit-bulls, primary school kids, and let’s not forget the coffee cups banking commercial!). Master Luke.

The spot’s been on Foxtel for a few weeks now and hundreds of donations to the charity have helped many more Aussie kids. There’s also a 30 second info-graphic on air to support our School Girl TVC. It’s more of a statistics based educational animated piece. You’d be very surprised, and concerned about the number of Australian children currently living in poverty. This is 2010, Australia. Who would think the number could be so high? If you want to help, why not Adopt an Aussie and change a life today?

A fair few weeks back the team signed their lives away (at least for the month of May) to pitch on the digital creative account for Ardent Leisure Group, owners of Australia’s most loved fun-parks including Dreamworld, WhiteWater World, AMF, King-Pin Bowling, M9 Laser skirmish centres, and the national chain of Goodlife Health Clubs.  Today, after being tight lipped in celebration, Pusher and B&T Mag got to exclusively announce the win.  Along with becoming a top’notch key account for Pusher, this roller-coaster’strike of a win holds a special place for me. Many years back, my first Award School crack for the ‘The Claw’ made it to the wall.   Diggidy, top tune & salad days! Ecstatic to have had a dream brief in the early days…and now am getting to work on that dream. This feels better than the best job. v- happy friday.

Tassie teens got lucky last week when Jack McGinn won the Samboy ATEAM Facebook promotion and secured himself his own private cinema screening. 50 kids, 50 choc tops, a tonne of pop-corn and chip-loads of Samboy. B.A. Murdoch. Samboy chips? Who would you rather be holding onto while plummeting to the earth in a tank after exploding out of a plane?  mmmmm…I’d still go a pack of Barbecue Samboy. Sorry B.A. It’s not the haircut. It’s just that the chips are that good.

Grab your 3D sunnies (which you should have in your back pocket these days) and check out our little 3D trial. What do you think?